Sales professionals spend hours (upon hours) perfecting their pitch, and this involves everything from researching the latest in the industry to reviewing past customer conversations – to see what went right and what didn’t. The thing is, who has the time to sit through hundreds of hours of sales pitches? If you’re busy trying to earn a living selling wares, I bet it’s not you. That’s why transcription—converting audio to text—can be the secret recipe for your success. That said, not all companies find trusted business transcription companies right off the bat and are still missing out on its multiple benefits.
In this article, you’ll learn how:
- Well-transcribed sales conversations provide sales professionals with insights for better sales-marketing alignment while helping identify patterns in successful customer interactions.
- Human transcriptionists are far more reliable than AI for sales pitch transcription. They offer near 100% accuracy compared to AI’s 61.92%.
- Ditto’s human transcription service offers unparalleled accuracy, speed, and cost-effectiveness while maintaining strict security policies and industry-leading customer service.
What’s A Sales Pitch Transcript?
Sales pitch transcription is the process of converting recorded sales conversations into written documents. Transcribing successful sales pitches captures every aspect of the salesperson and potential client interaction. Companies that opt to transcribe their sales pitches now have written records that can then be used for marketing materials, training, quality assurance, legal disclosures, and more.
They say that “All roads lead to Rome,” and that means there are multiple ways to transcribe a sales pitch. Some do it manually. Some utilize automatic transcription. Others hire freelancers. However, if you want absolute accuracy, invest in reliable sales transcription services that use human expertise (no AI in the mix).
Benefits of Using Transcribed Sales Pitches in Marketing
Transcribing sales pitches has many advantages for the whole organization. Below are some of the most significant ones for the marketing department.
| Benefit | |
| Performance Analysis | You can review what pitches worked and which didn’t, and then make the appropriate improvements. |
| Training Material | Learn what converts customers or how to handle their concerns. |
| Content Creation | Sales conversations can be turned into marketing materials like case studies. |
| Customer Insight | Transcripts will identify common questions customers ask. |
| Quality Assurance | You can monitor sales team compliance with scripts or brand messaging with transcripts. |
| Lead Scoring | Shows which types of conversations are most likely to result in sales. This way, you can focus on promising customers. |
| Market Research | Tell you what customers say about competitors or what’s happening in your market and what your customers want. |
| Sales-Marketing Alignment | Creates shared understanding between teams by providing real examples of customer interactions. |
Ways To Convert Transcripts Into Marketing Materials
Now, let’s talk about ways you can repurpose your old sales pitch transcripts into fresh marketing materials:
Sales Calls to Blog Posts
Whenever a sales representative converses with a prospective customer, they unknowingly gather authentic narratives which you can use to create blog content. It’s a resource mine waiting for you to discover it.
Look for recurring themes within those raw conversations—those will be the foundations of your blog, and be sure to weave customer language into your writing. Adding their expressions or industry jargon into the mix will help you develop a blog post that truly resonates with your audience.
If the potential client mentions “juggling fifty browser tabs to get one report done,” that’s your cue to create a blog post about workflow efficiency – how many tabs do you have open? In the end, you’ll likely miss golden opportunities by talking and not listening. Transcripts helps you identify the opportunities to improve. And while you’re at it, pay attention to the minor concerns mentioned during small talk—these often make even more nichy topics for the blog.
The idea is to maintain the conversational flow (of the sales rep and the prospect) while you demonstrate expertise.
Pro tip: When you transcribe a sales pitch into whichever form of marketing materials, create a swipe file of impactful phrases from your calls, and it should be categorized by topic. It’ll be your library for future content.
Converting Calls into Email Sequences
If you’ve ever listened to a pre-recorded sales pitch, you’d likely hear the natural progression of the customer’s concerns. This is content you can use for email sequences that sound like personal conversations. Using those “aha moments” like questions or objections during the call can be an effective approach to closing a deal – down the line.
Your email flows should anticipate and address real customer concerns before they arise. For instance, if the client asks about integration features during the third call, then, your 3rd email should tackle this exact topic.
Keep doing it with all the questions and objections, and I’m sure you’ll find yourself mirroring the natural discovery process.
Remember, each email should build on the previous one, like a well-structured sales conversation. Also, use those exact phrases or jargon that your customers use during the call, and explain your value proposition like the client was eight. If you can explain a complex topic to an eight-year-old, anyone will be able to understand it – and this is crucial for building trust.
Lastly, the secret here is timing. Analyze your transcripts to understand when leads are ready for specific information, then blast your sequence accordingly.
Social Media Content That Really Connects
Transcribing sales pitches means you’ll have content in the form of marketing materials already locked and loaded for social media.
Find those candid moments within your transcripts where the customers perfectly articulated their challenges or victories instead of creating those we-only-speak-corporate kinds of posts.
If the caller brilliantly describes how your project management tool “turned chaos into a symphony” or something similar, that’s your next LinkedIn post right there. You need to spot those universal moments that other prospects will instantly recognize.
Also, you can convert your customer analogies into visual content to keep the original message while you sprinkle your brand’s flair. Believe me, short yet impactful quotes work brilliantly for carousel posts. On the other hand, longer success stories can be broken down into shorter thread formats, which is more engaging.
Of course, when you transcribe these sales pitches and turn them into marketing materials, I find it important to note the specific language patterns your ideal customers use. Doing so will help maintain authenticity across all your social content.
Creating Video Scripts That Don’t Feel Scripted
Video scripts written from sales calls have the natural flow of real conversations, which means your content will be more relatable to the audience.
Find those candid discussions and structure them into narratives but preserve their authenticity—find the areas within the transcripts where the representative’s explanation clicked with prospects. Trust me, these often have the most effective way to present something complicated, and you can use that as an analogy in your video.
Thoroughly focus on the discussion patterns that spark the most positive responses during the calls. Then, structure your content around the actual journey your customers take during sales calls, and don’t be afraid to include the casual examples that worked well in live conversations. They’ll work even better in video format.
Can AI Be Trusted With Transcribing Sales Pitches?
N, AI can’t be trusted with transcription.
Yes, automated transcription services are an efficient option as they can process larger volumes of content in a short period.
Recent studies show these AI transcripts are only 61.92% accurate with the most common recordings we handle. I don’t think you need me to tell you that barely 62% is vastly inferior to what human transcriptionists can deliver.
Automated services are also not recommended for business communications, medical records, financial reports, legal proceedings, or any professional endeavor where accuracy is non-negotiable. The consequences are simply not worth the supposed convenience.
Additionally, several institutions, like the University of Massachusetts, have banned third-party automatic transcription solutions due to various security and accuracy concerns.
Human transcriptionists are trained to handle poor audio, multiple speakers, accents, and technical terminology that AI can’t, ensuring accurate capture of even the finest details of the content.
Why Choose Ditto Transcripts For Your Corporate Transcription Needs?
Transcribing sales pitches into marketing materials is difficult for companies relying on automatic transcriptions due to accuracy demands, but we’ve got you covered.
Choosing Ditto comes with many benefits; here are some of what you can expect:
Accuracy
We guarantee 99% accuracy in every transcription project. All you have to do is focus on creating valuable recordings, and we’ll transcribe them flawlessly—the first time.
Human Expertise
Our team isn’t filled with robots—though they’ve become pretty good at cleaning our floors, and Baxter loves it! But that doesn’t help you. We have professional transcriptionists who can decipher multiple speakers and the technical jargon they speak. They’ll create transcripts that will reflect the natural flow of your conversation.
Turnaround Time
We understand time is money, so ensure you deliver your transcripts within the agreed-upon timeframe. You can also choose the turnaround time. You can opt for a rush project or a standard one.
Security
Audio or video recordings aren’t created equal; we understand that some may contain sensitive information. For that reason, Ditto Transcripts is HIPAA, CJIS, and FINRA compliant. You can sleep well at night knowing that your content is secured with us.
Affordability
We acknowledge that official audio recordings can be highly valuable for organizations, and transcribing them can cost a small fortune. So, we offer high-quality transcription services that won’t break the bank. We have options to fit any budget without sacrificing a single bit of quality.
24/7 Customer Service
Humans run our customer service process—not chatbots. We take the time to understand your requirements and will gladly assist you with technicalities or answer any questions.
Customizability
Our transcription services aren’t only about accuracy and meeting the client’s requirements. Do you need a verbatim transcript that captures every “um” and “uh”? Or do you need a polished version for a blog post? We can modify the transcript to satisfy your needs and ensure you get exactly what you need to reach your goals.
Ditto Can Help Transcribe Your Sales Pitches For Marketing Materials
Get the job done right the first time with professional business transcription services from Ditto Transcripts. The benefits of improved efficiency, cost-effectiveness, accessibility, and legal compliance with the highest level of accuracy will make you sleep better at night.
Not convinced? Contact us today for a free trial.
Ditto Transcripts is a Denver, Colorado-based transcription company that provides fast, accurate, and affordable transcription services for businesses of all sizes. Call (720) 287-3710 today for a free quote, and ask about our free five-day trial.