Content creators in the podcast space face a persistent challenge: squeezing every ounce of value from their content. This is where podcast content repurposing comes in. It’s a strategy that converts podcast episodes into various formats. Podcasters can now extend their reach far beyond the original listener base. Thanks to professional podcast transcription companies, they provide the raw material needed to fuel different content adaptations.
However, are there any secrets to turning podcast episodes into captivating content on other platforms? And how do you turn these parts of your podcast into content that will widen your reach?
In this article, you’ll learn:
- Repurposing your podcast content is a smart move. It helps you reach more people and get the most out of what you’ve already created.
- If you want to repurpose effectively, turn episodes into blog posts, create social media snippets, make infographics, and produce short video content clips.
- Never overlook transcripts. They’re critical for SEO and the foundation for creating other text-based content.
Why Should You Repurpose Your Podcasts Contents?
Podcast creators who can maximize their content through repurposing can reap numerous benefits.
First and foremost, amplifying the message across audience segments becomes effortless when you make use of existing material. It also frees up your time to focus on creating high-quality episodes.
Important messages can also gain reinforcement through repurposing, which can help increase retention among listeners. In addition, different learning styles can benefit from varied formats that cater to visual and auditory preferences. And, of course, evergreen topics also find renewed relevance months or even years after initial release — further extending the content’s lifespan.
Over time, podcast creators can establish an authority in their niche through consistent repurposing efforts — not to mention the time and money they can save from repurposing existing content.
Types of Podcast Content That Should Be Repurposed
Repurposing podcast episodes seems like a reasonable thing to do, right? Well, it is, but it isn’t just “reasonable” for certain types of podcasts; it’s a must for your primary audiences.
| Content | Potential | Description |
| Expert Interviews | High | Conversations with industry leaders |
| How-To Guides | Excellent | Step-by-step instructions |
| Data Analysis | Strong | Episodes for research findings |
| Case Studies | Very good | Examinations of specific situations |
| Debate Segments | High | Discussions presenting multiple viewpoints on a topic |
| Storytelling Episodes | Excellent | Narrative-driven content or personal anecdotes |
| Q&A Sessions | Very good | Episodes answering listener questions |
| Industry News Updates | Good | Discussions of current events in your niche |
| Product Reviews | Strong | Detailed examinations of products or services |
| Behind-the-Scenes Content | High | Glimpses into your podcasting process |
What Are The Way To Repurpose Podcast Content?
Understanding the importance of repurposing podcast content and knowing how to actually repurpose are two different skills one can master. Let’s talk about the latter.
Turn Podcast Episodes Into Blog Posts
One of the most effective ways to extend the reach of your ideas is to repurpose your podcast content into blog posts.
It’s not very complicated. You can start by identifying key topics from your episodes. Then, expand on these points in written form — include relevant statistics, examples, or case studies for additional value.
An approach like this helps drive traffic to your website and improves SEO — given that you’ve created keyword-rich content.
For example, if your podcast episode featured a guest expert discussing marketing trends, you could turn their insights into a blog post titled “5 Marketing Trends That Will Shape Your Brand in 2024” or something similar. You get the idea.
Create Social Media Snippets From Podcast Highlights
Repurposing your podcast content for social media platforms is also a surefire way to engage with your audience across multiple channels.
Start by extracting convincing quotes or statistics from your episodes and turn them into visually appealing graphics or carousel posts. This works well on platforms like Twitter, Instagram, or even LinkedIn. You could create a series of daily tips based on a podcast episode about productivity hacks or whatever the podcast is.
Use free tools like Canva to design graphics incorporating your brand’s visual identity — or invest in a solid graphic artist.
Convert Podcast Insights Into Infographics
Another excellent repurposing strategy is converting complex ideas or data from your podcast into eye-catching infographics.
Infographics are highly shareable and can help simplify intricate concepts for your audience. Look for data-rich segments of your podcast or episodes that revolve around step-by-step processes. Then, work with a graphic designer or use online tools to create visually appealing infographics.
For example, if you had an episode about content marketing strategies, you could repurpose it into an infographic titled “The Content Marketing Funnel: From Awareness to Conversion.”
Be creative on the infographics and channel your inner wordsmith when creating a title.
Make Short Video Clips From Podcast Segments
According to Backlinko, there are 143.2 million Instagram users in the US — over 41% of the US population alone! Therefore, posting videos on Instagram Reels should be part of every content creator’s to-do list.
You can repurpose your podcast episodes into short videos and then post them on Instagram Reel and other platforms like YouTube Shorts and TikTok. Sure enough, this approach will immensely expand your reach.
You can also repurpose your content by creating “audiograms”—short video clips that feature a static image or simple animation with a waveform of the audio playing. This is one of the most effective ways to promote your podcast on social media.
Put Together Podcast Series Into An E-Book
According to a past study, over 65% of the population are visual learners — those who prefer reading over listening. This also implies that repurposing multiple related podcast episodes into an e-book is a great way to provide in-depth value to these people, and you might be one of them.
A strategy like this works particularly well for educational or how-to content. Find a series of episodes on a specific topic, then expand on the content with additional research and actionable steps. You can also offer this e-book as a free lead magnet to grow your email list or sell it as a premium product.
If you have a series of episodes on personal finance, you could compile them into an e-book titled “The Complete Guide to Personal Financial Freedom” or something.
Create Email Newsletters Featuring Podcast Takeaways
Email newsletters are an effective way to keep your audience engaged between episodes, which means repurposing your podcasts into these email snippets should also be part of your to-do list.
It’s not complicated at all. Create a newsletter summarizing key points from recent episodes — add quotes from guests and resources related to the topics discussed. It adds value for your subscribers and encourages them to listen to full episodes.
Also, consider using Mailchimp or ConvertKit to manage your email campaigns. These services can help keep your life simple as a content creator.
Run Q&A Sessions Based On Podcast Topics
There’s usually an ungodly amount of questions involved in every podcast episode, even in the most nonsensical ones (we all know at least one podcaster who doesn’t provide real value to their audience yet still gets tons of views).
You can leverage the questions and topics your podcasts discuss to create an interactive Q&A session. This could be done through live streaming on platforms like Facebook Live or Instagram Live.
However, taking this route means you’ll have to announce the Q&A session in advance and encourage your audience to submit questions based on recent podcast episodes. If successful, this repurposing strategy provides real value and helps build a community around your brand.
And guess what? You can then repurpose these Q&A sessions into blog posts or social media content later.
Transcribe Podcast Episodes For Text Content
Transcribing your podcast is one fundamental repurposing strategy that opens up many possibilities.
Hear me out; transcriptions can make your content more accessible to those with hearing impairments and non-native speakers. On top of that, they also significantly improve your SEO efforts by providing search engines with text to index — Google and other search engines aren’t yet capable of indexing videos and audio content. And they will likely stay that way for a while.
Once you have transcripts, you can easily repurpose them into blog posts, social media content or, even use them as the basis for an ebook — most of the ways I’ve mentioned above. Therefore, transcribing your podcast episodes should be at the very top of your to-do list.
What are the Ways to Produce Podcast Transcripts?
Various transcription methods can be used to repurpose the content. However, not all of them are appropriate for podcasts. Here’s why:
In-House Transcription
In-house transcription refers to you or a hired employee transcribing video to text. This has certain significant disadvantages, the biggest of which is that transcription is time-consuming. Furthermore, having a professional employee transcribe audio to text can be expensive.
Automatic Transcription
Automatic transcription uses machine learning, AI transcription software, or other automated speech-to-text tools to transcribe and caption video or audio recordings automatically. They also often come as free transcription functions in popular word processors like Google Docs and Microsoft Word.
While this might sound like a fast, cheap option, transcribing a podcast with AI will lead to less accuracy—14% less, to be exact, as automatic verbatim transcription is often only 86% accurate.
Manual Professional Transcription
In all honesty, professionals are better at transcribing podcasts, and Ditto Transcripts is your best option. We’ll take any video or audio file and produce transcripts that are 99% accurate all the time, made by 100% human transcriptionists. This ensures that inaccuracies do not affect your overall marketing and engagement strategies.
We offer manual podcast transcriptions and videos to be posted on YouTube, Facebook videos, Instagram stories, TikTok, recorded Zoom meetings, and other social media posts. We handle a wide range of spoken content in different industries and offer translation services with the same 99% guarantee.
Ditto Transcripts Offers Many Ways To Repurpose Podcast Contents
Hosting a podcast can be long-winded, and you don’t want to waste your time sitting and typing out all the words, nonverbal cues, laughter, emotions, and background noise for hours like a madman.
Invest in Ditto’s podcast transcription and experience 100% U.S.-based human services, more than 99% accuracy rates, fast turnaround times, and excellent customer service.
Ditto Transcripts is a Denver, Colorado-based transcription services company that provides fast, accurate, and affordable transcripts for individuals and companies of all sizes. Call (720) 287-3710 today for a free quote, and ask about our free five-day trial.
