Webinars shouldn’t be one-and-done deals. You can use the event’s recording for training purposes, social media, and other relevant applications. However, many companies fail to appreciate how much more value they can get from webinars. Tools, processes, and video transcription companies can provide additional ways to repurpose your webinar content.
In this article, you’ll learn how:
- 70% of B2B professionals seek webinars for industry tips, while 30% prefer watching content after the live event.
- Repurposing webinar highlights into social media clips generates FOMO for upcoming events.
- AI-generated transcripts for webinars are often only 86% accurate, 14% less than manual transcription.
Why Is It Important To Repurpose Webinars?
Why is it important to find ways to repurpose webinar content, you ask?
Short answer: Maximizing value.
Repurposing content means they can squeeze out every last drop of the time and money they put into the original event without starting from scratch. One webinar session can be a resource that keeps giving, transforming into blog posts, infographics, or social media snippets catering to different people’s tastes and helping the company reach a wider audience.
Repeating the message helps it stick while giving the company more chances to appear in online searches, solidifying its status as an industry expert. Plus, by giving their webinar content a longer shelf life, companies can keep their audience engaged long after the live event.
Social Media Sites That Support Video Content
Before we discuss specifics, let’s discuss which social media sites offer the best value for video content.
| Platform | Year Established | Description | Users As Of 2024 |
| YouTube | 2005 | Video Sharing | 2.7 billion |
| TikTok | 2016 | Short-form Videos | 2 billion |
| 2010 | Photos & Videos | 1.4 billion | |
| 2004 | Social Networking | 3.07 billion | |
| 2006 | Microblogging | 336 million | |
| Snapchat | 2011 | Short-term Content | 513 million |
| 2003 | Professional Networking | 1 billion | |
| Twitch | 2011 | Live Streaming | 140 million |
| 2010 | Idea Sharing | 544.29 million | |
| Vimeo | 2004 | Video Hosting | 260 million |
How Can Content Creators Repurpose Webinars?
There are multiple ways to repurpose webinars; however, based on my experience, I’ll cover the most effective ones.
Turn Webinars into a Video Library
Organizations can turn their webinars into an on-demand video library, like a knowledge warehouse. Studies show that 70% of B2B professionals are searching for webinars packed with industry tips and tricks, and 30% prefer to watch the content after the live event has wrapped up.
In short, content marketers can capitalize on this by creating a video library that’s a one-stop shop for all their event content—so it’ll be so much easier for the target audience to access. Embedding each video on its landing page is also a great way to boost SEO, and it opens up more opportunities to find leads with strategically placed forms or CTAs.
Use Webinar Data and Questions to Make New Content
Webinar facilitators can peer into their audience’s minds when they create content based on the questions from the webinars and other relevant data. This is a great way to understand their audience’s biggest pain points and “aha!” moments.
Those valuable nuggets can spark ideas for blog posts or future webinars that really hit the mark. And there’s more: Focusing on the event analytics can also reveal when the audience starts to zone out. So, if companies spot a mass exodus at certain points or see on-demand viewers bailing faster than a speeding bullet, that’s their cue to shake up their content strategy.
Create Social Media Clips from Webinar Highlights
Webinars have so many useful insights or engaging content just begging to be repurposed into short videos, such as those seen in Facebook Reels or TikTok. Companies can slice and dice virtual roundtable discussions into bite-sized video snippets or produce eye-catching content marketing infographics based on panel insights. Endless possibilities!
Sprinkling these bits across social channels keeps the brand message on point and generates serious FOMO for upcoming webinars. However, the real deal is that marketing and events teams must collaborate to craft video clips that hit home with the target audience.
Start a Podcast Using Webinar Audio
When producing video clips for social media, creators shouldn’t forget the valuable nuggets hiding in their webinar audio files. Those recordings can be turned into impactful podcast episodes that align with the brand’s vibe with some editing.
It’s even better if the organization already has a podcast in its arsenal since webinar audio will be easier to blend with existing content and give listeners some fresh food for thought. And for those itching to get into the podcasting pool, repurposing webinar audio is something they can start with.
Work with Sales to Make Lead Magnets from Webinars
Repurposing webinar content can be more effective when producers collaborate with the sales team to create lead magnets. As we already know, webinars contain so much info, and all that can be transformed into e-books, checklists, or whitepapers that’ll have potential customers wanting.
These resources are like the two-for-one deal—they give the audience even more value and help reel in leads like a professional angler. However, the sales team needs to be in on the action, as they can effectively pinpoint the most relevant topic in the webinar. This way, the lead magnets will be perfectly customized to the target audience’s needs.
Expand Webinar Transcripts into Guides or Articles
Like the video, webinar recordings are bursting with insights or even expert opinions that can be turned into useful long-form blogs.
When organizations produce transcripts from a webinar, they essentially give their audience a much more user-friendly way to digest all that valuable information. These repurposed contents can be used as magnets for potential customers; they show the company’s expertise.
The best part? Repurposing webinar transcripts into guides or articles is getting two for the price of one. Companies can save time and resources while delivering the most informative content their target audience can consume.
What are the Ways to Produce Webinar Transcripts?
Various transcription methods for webinars can be used to repurpose the content. However, not all of them are appropriate for webinars. Here’s why:
In-House Transcription
In-house transcription refers to you or a hired employee transcribing video to text. This has certain significant disadvantages, the biggest of which is that transcription is time-consuming. Furthermore, having a professional employee transcribe audio to text can be expensive.
Automatic Transcription
Automatic transcription uses machine learning, AI transcription software, or other automated speech-to-text tools to transcribe and caption video or audio recordings automatically. Platforms such as Facebook, YouTube, Instagram, and TikTok offer built-in auto-generated closed captions. They also often come as free transcription functions in popular word processors like Google Docs and Microsoft Word.
While this might sound like a fast, cheap option, transcribing recorded or a live webinar with AI will lead to less accuracy—14% less, to be exact, as automatic verbatim transcription is often only 86% accurate.
Manual Transcription Is The Best Way To Put Captions on Webinars.
In all honesty, professionals are better at transcribing webinars, and Ditto Transcripts is your best option. We’ll take any video or audio file and produce transcripts and captions that are 99% accurate all the time, made by 100% human transcriptionists. This ensures that inaccuracies do not affect your overall marketing and engagement strategies.
We offer manual video transcriptions and captioning of YouTube and Facebook videos, Instagram stories, TikTok, recorded Zoom meetings, and other social media posts. We handle a wide range of spoken content in different industries and offer translation services with the same 99% guarantee.
Ditto Transcripts Opens Many Ways To Repurpose Webinar Contents Effectively
Hosting a virtual event or even a single webinar can be long-winded, and you don’t want to mess up your presentations with inaccurate subtitles that need more time to fix. Get Ditto’s video and audio transcription service and experience 100% U.S.-based human services, more than 99% accuracy rates, fast turnaround times, and excellent customer service.
Ditto Transcripts is a Denver, Colorado-based transcription services company that provides fast, accurate, and affordable transcripts for individuals and companies of all sizes. Call (720) 287-3710 today for a free quote, and ask about our free five-day trial.
