Creating video content is no walk in the park. Filming videos, recording podcasts, or webinars that grab people’s attention takes time and resources. So, wouldn’t it make sense to maximize their potential? One of the best examples is repurposing video transcripts into other media types by leveraging professional video transcription services.
So, what are the advantages of repurposing content for creators and their audiences? And how can transcription serve as a foundation for effective content repurposing strategies?
In this article, you’ll learn how:
- Video transcripts are crucial for educational content, interviews, webinars, documentaries, podcasts, and more.
- Email newsletters, social media posts, and infographics are some of the ways to repurpose video transcripts.
- Transcripts can be created manually, using automated software (with ~86% accuracy), or by professional human transcriptionists (99%+ accuracy).
What Is a Video Transcription?
Transcribing a video means taking the spoken words and other sounds you can hear in the recording and turning them into written text. The process captures the dialogue, narration, and sometimes even relevant sounds that aren’t words so the content can be read and searched like a document.
Transcription services make video content more accessible to a broader audience. This includes people who are hard of hearing or speak different languages. Accurate transcriptions also make videos easier to discover since users can quickly find the specific info they need.
Types of Videos Where Transcripts are Crucial
Video transcripts and captions certainly have many benefits to bring to the table; however, what video needs transcripts the most?
| Types of Videos | Why You Need Video Transcriptions |
| Educational Content | Allows viewers to follow along at their own pace or easily reference specific instructions. |
| Interviews Sessions | Makes it easier for viewers to quickly locate specific discussion points without having to rewatch the entire video. |
| Webinars | Enables viewers to review insights, data, or examples mentioned in the video. |
| Documentaries | Helps viewers better understand and retain the information presented, as they can read along while watching. |
| Podcasts Content | Provides a text version of the content for search engines to index and for hearing-impaired viewers to follow along. |
| Foreign Language Content | Crucial for videos featuring content in multiple languages or targeted at non-native speakers, as they can be used to create translations. |
Ways to Repurpose Video Transcripts
There are plenty of ways to reuse transcripts from video content. Below are some of the most useful ones.
Convert Video Transcripts into Blog Posts
Turning video transcripts into blog posts is smart for getting your content in front of more eyes. Many of us like to consume information quickly, so morphing your video content into easy-to-read articles is a great way to cater to that preference.
Transcripts can give you a solid starting point for crafting blog posts that are informative and keyword-optimized and can give your search engine rankings a nice boost. Plus, blog posts allow you to get deeper into key discussions or encourage readers to check out the full video if they want to see the finer details.
Put a Portion of the Transcripts in Email Newsletters
Dropping some handpicked sections from your transcripts into your email newsletters is an interesting way to give your subscribers a sample of the primo content. It can be a quote that packs a punch or an intriguing tidbit that can grab your readers’ attention and get them itching to watch the full video, a genius content marketing hack.
Content creators can think of these snippets as movie trailers for your video content—they give audiences a sneak peek at what’s waiting for them. Just remember to set the stage with some context or link to the original video so your subscribers can easily find their way to the long-form video.
Create Social Media Posts from Highlights
Extracting quotes from your video transcripts is a surefire way to create social media content that resonates with your audience. Soundbites that stick in people’s minds, insights that make them think, or tips they can actually use are all prime post material for platforms like X, Facebook, and LinkedIn.
These bite-sized bits of content are super easy to share, which helps get more eyes on your video. When putting together these posts, don’t forget to include a link to the full video so viewers can learn more about your content. To top it off, consider adding eye-catching visuals, like graphics or short video clips.
Turning Statistics into Infographics
Video transcripts often have stats or data points that can be converted into infographics. These visual info-nuggets are perfect for sharing on social media to help your content reach a wider audience, especially those who prefer to consume information through images rather than walls of text or lengthy videos.
Infographics break down complicated data into easy-to-digest chunks so it’s easy for viewers to grasp the insights in a single glance. When creating infographics from your video content, zoom in on the most promising statistics and use clear language to get your message across effectively.
For businesses, weaving in your brand colors or style elements will help reinforce your visual identity across all your content channels.
Compile Insights or Interviews into Longer-Form Content
Suppose you have video transcripts from interviews with industry leaders or other prominent players. In that case, you’re essentially sitting on a gold mine of insights that can be repurposed into useful content assets. Inserting these interviews into digital books, whitepapers, or guides let you thoroughly examine specific topics to give your audience more substantial, actionable information.
However, putting together these assets helps to keep things organized and logical. For example, you can use subheadings to break up the text and include relevant quotes from the interviews to add credibility.
Spreading the word about these resources through your channels helps solidify your brand and attract fresh faces to your video content.
Use Video Transcripts to Create Training Materials
Trainers can turn the valuable details packed into video transcripts into training materials or study guides. These resources can improve the learning experience by giving learners an easy-to-navigate reference that complements the video content.
Also, transcripts can be tweaked to highlight concepts, step-by-step instructions, and important takeaways, making it easier for learners to reinforce their understanding. Plus, offering training materials based on video transcripts ensures that the content is accessible to more learners—yep, including those with hearing issues or those who simply prefer reading over watching videos.
How to Get Transcripts for a Spotify Podcast
Podcasters can also benefit from transcribing their Spotify podcasts. Now, let’s talk about how to get podcast transcripts.
Transcribing Manually Using Your Phone or Computer
Creating a Spotify podcast transcript manually is straightforward. Get the mp3 or audio file of the episode you want to transcribe to get started. You can do this right through the Spotify app on your phone or by going to the Spotify website and downloading it on your computer.
Once you’ve got your hands on that audio file, hit play and start typing out everything you hear, word for word. Yes, that means including all the “ums,” “ahs,” and any flubs or fumbles along the way.
Keep things sharp with clear speaker labels or paragraph breaks as you create that transcript. Don’t be afraid to hit the pause button or rewind to ensure you’re nailing every word.
And hey, if you need to step away for a breather, go for it. Slow and steady wins the race. Once you’ve typed out every last word, give your work a once-over to catch any mistakes—a little polish goes a long way.
Automated Transcription Software or Services
If you’re not keen on DIY transcription, there’s another way to do the job: automated transcription software or services. Free AI transcription platforms can be handy with their speech recognition features for converting audio into written text.
However, here’s the catch: even the most mind-blowing AI transcription services out there are only about 86% accurate, according to research.
For some scenarios, that level of accuracy might be “okay,” but if you’re dealing with episodes where every word carries a ton of weight (legal or medical things), you might want to think twice.
Even outside technicalities, having incorrect transcripts can make your listeners/readers damage your credibility as a professional outfit. Plus, if your content is more immersion-based, having errors can take your readers away from the story you’re crafting.
Overall, it’s best to have human transcribers knowledgeable about the subject make your Spotify Podcast transcripts to guarantee their accuracy.
Professional Transcription Service With Expert Human Transcribers
Suppose you want to take your Spotify podcast transcript to the next level. In that case, you might consider bringing in the real deal: a professional transcription service with expert human transcribers with over 99% accuracy—like Ditto Transcripts. Our transcribers are experts in various fields, with precise skills in turning audio into flawlessly written text.
We offer awesome advantages for our clients. We’re talking quick turnaround times, flexible pricing options, and the ability to tackle even the trickiest audio—multiple speakers or background noise.
Outsourcing your podcast transcription might require a bit more investment than using automated transcription or the DIY approach, but it can be a lifesaver in terms of time and hassle. And you really can’t put a price on listener/reader immersion.
Let Ditto Assist You In Repurposing Your Video Content
Don’t let your work’s potential go to waste. Leverage the ways to repurpose your video transcripts through Ditto and experience the following:
- Accuracy: We guarantee 99% accuracy in every transcription project. All you have to do is focus on creating amazing podcast episodes, and we’ll transcribe them flawlessly—the first time.
- Human Expertise: We have professional human transcriptionists who understand the subtlety of multiple speakers or technical jargon. We’ll create transcripts that reflect the natural flow of your conversation. We can also keep track of key details and subtleties in a way no AI transcription service can.
- Security: Not all podcast episodes are created equal, and we understand that some may contain sensitive information. For that reason, Ditto Transcripts is HIPAA, CJIS, and FINRA compliant. You can sleep well at night knowing that your content is secured with us.
- Affordability: For many content creators, podcasting can be a financial investment, and we acknowledge that. We offer high-quality transcription services that won’t break the bank. We have options to fit any budget without sacrificing a single bit of quality.
- 24/7 Customer Service: Our customer service isn’t fulfilled by chatbots—we’re all humans here. We take the time to understand your requirements and will gladly assist you with technicalities or answer any questions.
- Customizability: Our transcription services aren’t just about accuracy and meeting the client’s requirements. Do you need a verbatim transcript that captures every “um” and “uh”? Or do you need a polished version for a blog post? We can modify the transcript to satisfy your needs.
Get Ready to Repurpose Your Videos With High-Quality Transcripts
So what are you waiting for? Maximize your reach and retention with Ditto’s professional transcription services and see the difference.
Ditto Transcripts is a Denver, Colorado-based transcription services company that provides fast, accurate, and affordable transcripts for individuals and companies of all sizes. Call (720) 287-3710 today for a free quote, and ask about our free five-day trial.
