Sometimes, casual words from clients about wanting morning sun in the bedroom are hidden dealmakers. Indeed, “He/she remembered everything I mentioned!” is feedback many realtors dream of having. Sadly, many realtors let those moments slip away. Thankfully, recording technology and real estate transcription companies are available to forward-thinkers – an unbeatable combination to capture all client preferences and help realtors keep in touch with clients.
In this article, you’ll learn how:
- Recording client conversations captures minor but important preferences, and transcribing property consultations helps realtors remember specific client needs.
- Human transcription beats AI for accuracy, so realtors must opt for human transcriptionists to achieve 98-100% accuracy, especially with specialized real estate terms.
- Real estate transcription helps realtors keep in touch with clients, provides legal protection, helps create training materials, and so much more.
What Is Real Estate Transcription?
In general, transcription is the process of converting spoken word, be it recorded or in real-time, into text. The same applies to real estate transcription, except it’s specialized for real estate-related conversations/transactions. Transcripts bridge the gap between verbal and written communication, and you’ll mainly be dealing with recorded videos or audio.
Suppose you’re discussing the potential purchase of a mansion in Beverly Hills. Recording the whole discussion and transcribing the recording later on (with the client’s permission, of course) lets you capture minor but essential details that might’ve been missed without recordings.
However, transcribing estate-related recordings requires considerable knowledge in the industry, making it a specialized kind of transcription. Terms like ingress, egress, encumbrances, easements, and other niche terminologies will certainly leave general transcriptionists scratching their heads, or worse, they might decipher it incorrectly.
Even AI transcription stumbles on these niche terms—and unfortunately, many realtors have fallen to the false promises of automatic transcription.
Common Uses of Transcription For Realtors
Transcription can help real estate agents or other real estate professionals in many ways. For example:
| Use Case | Description |
| Property Walkthroughs | Converting video tours to written listings. |
| Client Meetings | Recording buyer/seller requirements and decisions. |
| Property Inspections | Creating written reports of property conditions. |
| Market Analysis Calls | Documenting pricing and market trend discussions. |
| Team Meetings | Recording updates on listings and business plans. |
| Training Sessions | Creating written materials from training recordings. |
| Transaction Reviews | Documenting negotiations and deal terms. |
| Client Testimonials | Converting video reviews to written testimonials. |
Using Transcription to Keep Realtors In Touch With Clients
Sure, real estate transcription has many benefits and is a must-have in the industry. However, how does it specifically help realtors keep in touch with clients? How can it streamline the workflow for these professionals?
Better Client Communication
Remembering tiny details crucial to clients can bring tremendous success to most businesses. It’s the same thing for realtors.
Having a transcribed client meeting, which captures every “deal breaker” mentioned during consultations or perhaps property visits, gives you an advantage over others as you’ll have a more meticulous insight from the client’s words.
Moreover, instead of taking notes while trying to engage in the conversation (which can be pretty annoying for some clients), realtors can focus on providing real value, like acknowledging their preferences, which I think, is a solid way to build genuine connections.
Imagine how delighted your client would be if they mentioned something like they would love a south-facing pool, and two months later, you presented options that perfectly matched their preference.
Improved SEO
Every business now has an online presence, and realtors can significantly benefit from local SEO to boost theirs. Failing to capitalize on that is like selling a prime property and forgetting to put up a “For Sale” sign.
Transcripts of walkthroughs with clients or market updates can form the basis for blogs or social media posts. With the right SEO tools and practices, you can boost those posts in search results for local searches.
Now, SEO optimization might take a bit of know-how to get it right. However, it’ll all be worth it once you see your name pop up at the top of Google search results for local realtor listings.
Training and Development For Real Estate Agents
Certainly, the best realtors had the best training, which makes transcribing critical client interactions (especially with senior realtors) more valuable than ever. Transcribing these important meetings means creating a library of practical examples and strategies for new realtors (trainees) to see firsthand. They’ll quickly learn how their seniors overcome challenges and build solid client relationships.
More importantly, transcripts help save details that might otherwise disappear, like the timing of a well-placed suggestion, recognizing a buyer’s subtle cues during property tours, effective responses to cornering questions, and so much more. You shouldn’t let what experienced realtors know to vanish in the daily rush; you should turn them into a resource for everyone.
On a side note, training teams can also transcribe training sessions. Those transcripts can help revisit complicated subjects, such as creating contracts that follow regulations or market analysis techniques.
Streamlined Record-Keeping For Legal Compliance
Apart from helping realtors keep in touch with clients or close deals, real estate transcription can also help protect the business from potential legal issues.
Accurate records of conversations are clear evidence of what happened during discussions or even transaction negotiations. Transcripts of these recordings can be presented in U.S. courts as long as an American-based provider produces them and is fully certified.
Why is this so important? Well, verbal agreements often occur on these deals, which can easily be denied. How convenient is that? However, with recordings and transcripts, nobody can play that game. If disagreements arise later about what was promised during the sales process, you’d have evidence to rely on, not hearsay claims and fragmented memories of who said what.
Why Realtors Shouldn’t Settle with Automatic Transcription?
A.I. and automatic speech recognition might be options, but they’re not the most accurate options.
For instance, ASRs and other automated transcription software and programs can only ensure a little over 61.92% accuracy at most in all types of recordings. Transcripts need to be rechecked by personnel to ensure their correctness, which defeats the purpose of making transcription easier and faster.
On the other hand, human transcription routinely reaches 98% accuracy with reasonable turnaround times. Some providers, like Ditto Transcripts, may even reach 99% to 100%. So, human service providers are the way to go for realtors who want to keep in touch with clients and maximize the benefits of transcription.
Why Choose Ditto Transcripts As Your Transcription Service Partner?
Here at Ditto Transcripts, we don’t skimp on quality. Our work stands for itself, whether it’s accuracy or customer service.
Work with us, and here’s what you can expect:
Accuracy
We guarantee 99% accuracy in every transcription project. All you have to do is focus on creating valuable audio and video recordings, and we’ll transcribe them flawlessly—the first time. You can send it to us in most formats, and we’ll gladly transcribe them.
Human Transcription
Our team isn’t filled with robots—let’s keep those for the movies. We have professional transcriptionists who understand accents, the subtlety of multiple speakers, and all the technical jargon. They’ll convert audio or video files into texts that reflect your conversation’s natural flow.
Pricing and Turnaround Time
We understand time is money, so ensure you deliver your transcripts within the agreed-upon timeframe to streamline your productivity. You can also choose the turnaround time. You can opt for a rush project or a standard one and choose from our different pricing options to fit your budget.
Security
Audio or video recordings aren’t created equal; we understand that some may contain sensitive information. For that reason, Ditto Transcripts is HIPAA, CJIS, and FINRA compliant. You can sleep well at night knowing that your content is secure.
Affordability
We acknowledge that official audio recordings can be highly valuable for organizations, and transcribing them can be costly. So, we offer high-quality transcription services that won’t break the bank. We have options to fit any budget without sacrificing a single bit of quality.
24/7 Customer Support
Humans run our customer service process—not chatbots. We take the time to understand your requirements and will gladly assist you with technicalities or answer any questions.
Customizability
Our transcription services aren’t just about accuracy and meeting the client’s requirements. Do you need a verbatim transcript that captures every “um” and “uh”? Do you have a specified template? Or do you need a polished version for a blog post? We can modify the transcript to satisfy your needs and ensure you get exactly what you need to reach your goals.
Ditto’s Professional Transcriptions Can Help Realtors Keep in Touch With Your Clients
Real estate professionals, home inspectors, and licensed appraisers may streamline their process by utilizing Ditto’s expert and accurate transcription services. It will save them precious time, allowing them to allot their efforts in valuations, buyer engagement, and other valuable activities.
Maintain your business’s credibility by depending on our 99% accuracy rates and access your files remotely through our secure HIPAA and CJIS-compliant online portal.
We don’t do long-term contracts or annual fees. There is no need to hire or train in-house transcriptionists for the job. We’ll take care of your real estate transcription needs fast, accurately, and at an affordable price.
Ditto Transcripts is a Denver, Colorado transcription services company that provides fast, accurate and affordable real estate transcription services for individuals and companies of all sizes. Call (720) 287-3710 today for a free quote, and ask about our free five-day trial.