Transcribing podcasts is similar to transcribing other content, which we covered in our recent article, “How To Get Podcast Transcripts.” There are multiple ways to transcribe a podcast audio file, from do-it-yourself to artificial intelligence (AI) formats, to paid professional podcast transcription services.
So if you are providing podcast hosting services or organizing podcast interviews, check out our recommendations on how to transcribe a podcast.
Why Transcribing Your Podcast Audio Makes “Cents”
For starters, let’s cover some of the advantages of podcast transcription. If you have a podcast or blog where you share your thoughts on various topics such as personal development, health and fitness, relationships, motivation, etc., then providing a podcast transcript can be unimaginably beneficial for your audience.
Many businesses also use podcasting to acquire new customers and keep remote employees informed about important company issues.
In short, accessibility, convenience, and for the hearing and learning impaired are excellent reasons to offer accurate transcriptions. In addition, your audience will have multiple ways to access your content and even search for specific topics when timestamps are added.
Accessibility for the hearing and learning impaired
Individuals with hearing challenges rely on written text to absorb relevant information. Think of podcast transcription as subtitles for podcast audio. Podcasts about true crime, current events, and sports and music interviews attract millions of listeners. Offering podcast episode transcriptions allows podcast creators and hosts to reach a larger audience.
Reading can be a bewildering challenge for some individuals, while others struggle with processing auditory information. Providing a written transcript of an audio file allows you to reach those who learn better by reading text.
Search Engine Optimization
No successful content creator can ignore the importance of Search Engine Optimization (SEO). Providing a transcript of each episode in a blog post or social media post can improve your SEO ranking. Make sure that you research relevant keywords before recording audio content.
Google and other search engines will notice important keywords when you post the transcribed audio file. Therefore, helping to boost rankings for the subject matter you’re addressing. Including timestamps to identify relevant topics helps those reading transcripts identify subjects and issues of importance.
Yes, you’ll have to pay for professional transcription services, but the cost is worth the effort and more affordable than you might think. Plus, you can use your podcast transcripts for email marketing campaigns or social media content and include them with your video podcasts.
The Importance of Podcast Audio & Production
We touched on the importance of audio quality when discussing automatic transcription. The better the audio quality, the easier it is to transcribe an audio file. Experienced, professional transcribers work quickly and efficiently. They use quality equipment and can type fast with few or no errors.
Simultaneously, an experienced podcast host and a content creator understand that using quality microphones and mixers will improve sound quality. Podcast episodes recorded in a quiet, indoor studio typically produce high-quality audio. If a podcast host records episodes in noisy environments, such as restaurants, clubs, or outside, where there’s wind and other noise, it can highly impact audio quality.
Therefore, before transcribing the audio files, have a professional audio engineer edit each audio file to eliminate or reduce any loud or intrusive noises. Good-quality audio files will ultimately produce high-quality podcast transcripts.
How To Transcribe Your Podcast Episode
There are several ways to receive transcripts from podcast episodes. The least expensive and most time-consuming process involves listening to each episode and transcribing every word yourself using video editing software. However, most creators can use their valuable time to focus on new content instead of employing any form of manual transcription.
Using Free Automatic Transcription
Another method to transcribe podcast episodes involves automatic transcription. Several services use Artificial intelligence (AI) programs to turn your audio file or video file into a written format.
Some, such as Welder and Sonix, perform well and provide podcast transcripts using AI. One such video editing software, Descript, automatically transcends the uploaded video file. Additionally, if you’re not interested in mastering these programs, an easier way is to utilize Google Docs.
However, AI transcription programs still struggle with accuracy issues compared to human transcription. Human transcription services offer a higher accuracy rate, with most guaranteeing 99 percent. You won’t find high accuracy rates in today’s AI transcription platforms.
Audio quality is critical when you are looking to transcribe podcasts using automatic transcription. Ensure your audio recording is clean and free from loud background noise or sound effects.
Paid Transcription Services
Some well-known transcription services advertise heavily, touting AI and their 99% accuracy rates and quick turnaround times for human transcription. However, there’s a catch. They accomplish this fast turnaround time by using multiple foreign transcribers for each project. Consistency is an issue, as are accuracy rates.
Remember, if you spend valuable time manually reviewing and editing a flawed podcast transcription, are you really saving money?
Transcribe Podcasts Using a Quality, Professional Human Podcast Transcription Service
You can’t beat human transcription for the highest quality when accuracy counts. Look for a transcription service with a multi-year track record that uses solely experienced human transcriptionists, offers a 99% accuracy rate, and a money-back guarantee if you’re not completely satisfied.
Yes, using a highly-rated, professional transcription company with all the bells and whistles sounds terrific, but it also sounds expensive. In reality, quality human transcription isn’t as expensive as it sounds.
Depending on turnaround time, audio quality, and the type of service requested (verbatim or non-verbatim), rates range from $1.50 to $2.50 per audio minute for six to ten business-day service. Rates for three to five business days are slightly higher. Rush rates are also available.
Per-Minute Audio Transcription
Also, it’s essential to understand that audio transcriptions bill by the audio minute. Generally, it takes about 15 minutes to transcribe each minute of audio, which translates into four hours for every hour of your audio file. Remember, these times can vary depending on turnaround time, audio quality, and the number of speakers.
Submitting Audio Files
Once you’ve recorded and edited an episode of your podcast, the next step is submitting them to the transcription service.
The most common method to upload audio files involves using the transcription company’s website. You can also submit the files via email. A podcast audio file is usually formatted in mp4 or WAV and will ultimately convert to mp3. Regardless of the file type, transcription companies are accustomed to accepting almost every file type. Large files, including most podcast files, may necessitate using a file-sharing service like WeTransfer, which offers free file sharing up to 2 GB. However, you may have to zip large files to meet the size requirement.
It’s recommended that you contact the transcription company and speak personally to a management team member. That’s right! Some transcription companies (such as Ditto Transcripts) still have real people who answer phone calls during regular business hours.
Speaking to a real person also ensures that your order will be handled to your specifications. Setting exceptions on the front end always helps minimize or eliminate any back-end customer service issues.
A checklist for submitting your audio file for transcription:
- Contact the company to discuss your requirements and needs.
- Choose your timeline and the type of service desired, then submit your file.
- Receive your entire transcription and grow your audience!
Grow Your Podcast With a Quality Transcription Service
Podcast transcripts allow you to benefit your listeners and hopefully boost SEO, and add value for your marketing purposes. Producing quality audio and video files will create higher forms of content and podcast transcriptions.
The transcription process doesn’t have to be complicated or expensive. Audio transcription services, especially affordable ones, provide an excellent service to grow your podcast and, ultimately, your revenue streams. You’ll also want to promote your podcast online to get the word out.
Ditto Transcripts has over a decade of experience. Our full-time, employed, and freelance transcribers use the latest technology for a seamless transcription experience. In addition to offering new customers a trial period, their money-back guarantee and 99 percent accuracy guarantee lead the industry in podcast transcription services. Ditto Transcripts offers pricing plans and pricing options for every podcaster’s budget. So, get your podcast transcript now!