Focus Groups
Transcription Services


Focus group discussions are an important tool that businesses use to improve their services, develop new products, and learn more about their clients. Aside from helping them understand the market better, these invaluable conversations aid a company’s decision-making and strategic planning.
These interview recordings are best supplemented with a written and searchable text-based document for market researchers to analyze the data collected more efficiently.
That’s where focus group transcription comes in handy. You should know that transcribing these on your own will be very time-consuming and ultimately very expensive if you don’t have the right equipment and experience.
Nonetheless, transcribing focus group discussions can help you gain valuable insight and preserve the information gathered in a more accessible format. If you’re looking for a trusted provider of business transcription services, look no further than Ditto Transcripts, a company that has been delivering high-quality focus group transcriptions since 2010.
Our Focus Group Transcription Services
Focus groups usually consist of multiple speakers bouncing ideas off each other and forming varying opinions. Although guided by a moderator, transcribing these conversations can be challenging because there is often background noise, hushed exchanges, non-verbal cues, unintelligible speech, and nuances in delivery that can make the transcription process more complex than it already is.
The good news is that you can hand over the work to us.
Ditto Transcripts provides focus group transcription services for the following:
- Lectures
- Workshops
- Seminars
- Meetings
- Brainstorming sessions
- Strategic planning sessions
- Business group discussions
- Roundtable discussions
- Surveys
- And more
The Benefits of Focus Group Transcripts
Focus groups offer a deep dive into the thoughts and opinions of your customers. Access to an accurate transcript is essential to getting the most out of these discussions.
Here are a few reasons why you need focus group transcripts.
Efficient review process
Analyzing information becomes much easier with a transcript on hand. With a Word document or Google Doc, you can quickly search your file for specific words or phrases with a simple Ctrl+F. This lets you locate a part of the conversation you’d like to review in seconds.
You can also produce a tangible word-for-word account of the discussion by printing the transcript and highlighting the most important parts. This way, you can consume the data collected more efficiently and ensure you get your facts straight when creating your report.
Removes the need for multitasking
A focus group usually comprises eight or more people with different backgrounds and opinions. With so many people forming part of the conversation, it can be difficult to accurately take notes while you’re in the moment. Moreover, doing so increases the chances of missing an essential piece of information or misinterpreting speech, especially when focus group participants talk simultaneously.
Note-taking can be distracting and challenging, especially with a large group. The note-taker might be unable to capture details that a moderator would deem necessary. But with a transcription service, you can give your full attention to the focus group session as it happens, knowing you’ll have your audio or video recordings transcribed afterward.
Saves time
Researchers are usually under tight deadlines, and listening to an entire audio file may not be the best use of their time. A focus group transcript provides an accurate text record of the discussion, allowing you to quickly pull up quotes and determine who said them and when. A readable document can cut your research and analysis time by a fraction.
Why Choose Ditto Transcripts’ Focus Group Transcription Services
Our dedicated team of US transcriptionists strives to deliver accurate focus group transcription services to ensure 100% client satisfaction every time. Our company offers:
- Human transcriptionists: We believe nothing beats the human touch. Our skilled human transcribers can handle even the most complicated transcriptions better than any automatic transcription software can. With trained ears, our team isn’t bogged down by heavy accents or poor audio quality.
- Accurate transcriptions: A 99% accuracy rate in transcription is our priority. Once delivered, your high-quality transcripts are ready to be shared or printed—no need for further quality checks. We have done them all.
- Customized transcripts: We offer transcription services tailored to your needs. Need verbatim transcription or time stamps? Tell us about your special requests, and we’ll follow them to a T.
- Quick turnarounds: Our transcription services are lightning-fast. We guarantee a 24-48 hours turnaround time for rush requests.
- Competitive pricing: Reliable transcriptions don’t have to cost an arm and a leg. Our focus group transcription rates start at $2.50 per audio minute.
- Confidentiality of files: Our professional transcribers sign non-disclosure agreements and confidentiality agreements before starting work for us. Before onboarding, they also undergo extensive screening, testing, and criminal background checks.
- Excellent customer service: As one of the fastest-growing transcription companies online, customer satisfaction is our top priority. Our customer support specialists are dedicated to answering any of your queries via phone or email.
- Free trial: If you’d like to take us for a test drive, you can try us out using our free trial—no credit card required.
Ditto Transcripts is Your Trusted Focus Group Transcription Solution
If you need hassle-free and cost-effective focus group transcription services, Ditto Transcripts is the company you need. Our experienced transcribers will deliver perfect transcripts that adhere to your requested format and turnaround time so you get the best value for your investment.
Curious? Call us for more information, and we will be happy to answer any questions you may have about our transcription services. You may reach us at (720) 287-3710. We are open from 8 a.m. to 5 p.m. Mountain Time (Denver, Colorado).
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